GSCA 2019 Marketing Awards Submission

Eligible campaigns must have been completed between June 1, 2018, and May 31, 2019. By submitting this form, you are agreeing to all the terms and conditions stated in the eligibility requirements, which can be found here (the submission worksheet can also be found at this link): Awards Criteria

Submissions and supporting materials must be received by June 28.

Instructions for filling out this form:

A separate form must be submitted for each award entry.
Formatting does not translate once the form is submitted, so please do not use bold, italics, bullet points, or special character formatting. It is recommended that you use the Word document worksheet provided at the web link above and type out your answers before entering them on this form.

Please select which category you are entering.

Best Film Launch by a Theater Best Marketing Campaign by a Distributor Best Theater Marketing Campaign

Title of Film Launched

Distributor Name

Institution and/or Theater Name

Primary Contact for Entry (the person we will contact with questions and notifications regarding the entry)*

First Name

Last Name

Email Address for Primary Contact*

Marketing Team (the names, titles, and email addresses of the people responsible for this campaign).*

Marketing Campaign Information

Marketing Plan
Describe the context, goals, strategies and tactics involved in planning this program. For context, please include the size of your market and your budget, including in-kind sponsorships, as this will be taken into consideration when comparing campaigns from different-sized markets. Please limit your response to about 600 words (about 2,700 characters).

This section represents 20% of the judging:

2% = Context: market size, advertising/promotion budget including in-kind sponsorships
6% = Goals: Attendance, targeting new audiences, integration with museum or community programs, etc.
12% = Strategies and tactics: What is the BIG idea?

Implementation
Describe how you implemented the following elements in your campaign: public relations, promotions, advertising, social media, collateral materials, and other elements. Judging in this section is based on creativity and quality of execution. Please limit your response to no more than 600 words (about 2700 characters).

This section represents 60% of the judging:

10% = Public Relations: Other than a press release, what was different?
10% = Promotions: What was the BIG idea? Did you involve community participants?
10% = Advertising: budget, mediums, samples of creative
10% = Social Media: include metrics and screen shots
10% = Collateral Materials: samples
10% = other elements: speakers, community tie-ins, etc.

Measurement of Outcome
Describe the impact of the launch and how the results correlate to the campaign’s goals. Include quantifiable results, such as attendance, box office, visibility, impressions, new audiences reached, etc. Please limit your response to no more than 600 words (about 2700 characters).

This section represents 20% of the judging and is mandatory for consideration in the judging process.

Please share with us in fewer than 300 words what you felt was the most successful part of your entire campaign.

IF YOU HAVE NOT SAVED YOUR RESPONSES IN A WORD DOCUMENT, PLEASE PRINT THIS PAGE FOR YOUR RECORDS BEFORE SUBMITTING.

GSCA Marketing Library

The GSCA website features a marketing resource library, and we would like to include campaigns that have been submitted for awards consideration. We would include a summary of the campaign, as well as some of the visuals and marketing examples you may provide. Do you give us permission to include your campaign in the library? Inclusion in the library is completely voluntary and in no way affects awards consideration.

Permission to include in marketing library*

Yes, you may include this entry in the marketing library. No, you may not include this entry in the marketing library. I have questions before granting permission to include in the library.

Items to Submit

We encourage you to submit supplemental materials such as scans or PDFs of ads, media coverage, and other marketing materials; links to YouTube videos or web pages dedicated to the campaign; event photos; .mp3, .mp4, and other video files, etc. All items should be saved in a single folder with your organization in the folder name so we can match the items with your submission. Please send via HighTail.com to kelly@giantscreencinema.com or the file sharing service of your choice. Or contact Kelly for instructions on how to upload the files to GSCA's Dropbox account.

All submission forms and materials must be received by June 28.